Smart Business Are Blogging (and You Should Too)

When it comes to the digital world, we see a constant cycle of what’s new and what’s hot. If something is more than six minutes old, it feels like yesterday’s news. That may be true for viral memes, but it’s definitely not the case when we’re talking about business.

In fact, business is refreshingly practical about the digital age, which brings us to this question: Is blogging still relevant? By blogging, I mean adding articles/posts to the blog (or news) page on your website. The quick—and emphatic—answer is yes. Here’s why.

1. Search Engines Love Fresh, Helpful Content on Your Blog

Every well-written post you publish is another door into your site. Google rewards pages that answer real questions, use relevant keywords, and keep visitors engaged. Translation: blogs can push you up the search-results ladder without spending a dime on ads.

2. Your Blog Builds Authority (and Trust)

Sharing insights, how-to guides, or even quick opinion pieces shows readers you know your stuff. When prospects see consistent, thoughtful content, they start viewing your business as the go-to expert in your space.

3. Got a Blog? Visitors Tend to Stick Around Longer

Here’s a fun stat: readers spend roughly three to four minutes on a solid blog post—compared to under a minute on a typical web page. The longer they stay, the more likely they are to click deeper, subscribe, or buy -- and that's marketing gold.

If you're asking what you should post, click here for a few quick tips.

You don’t have to be a slave to what’s new and hot. Keep adding interesting, useful information to your blog, and six minutes, six days, or six months from now, the payoff will still be real.