For many people, using social media for their business is still something of a mystery. An even bigger head-scratcher is what they should post.
First and foremost, you need to post content consistently. Start by choosing one platform like Facebook, Instagram, or LinkedIn, and post something new once a week.
Now let’s tackle the mystery of what to post. What is good content? Good content typically falls into three categories:
It solves a problem
It provides insight into your product, service, or industry
It allows people to get to know you and how you do business
You might be thinking that none of those posts is leading a customer to call you. You’re right. They may not reach out today. But if you offer a great piece of advice or insight into your business, you’ve created a small amount of trust. And who do we buy from? People we know, like, and trust.
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