Social Media Content: Take That First Step

For many people, using social media for their business is still something of a mystery. An even bigger head-scratcher is what they should post.

First and foremost, you need to post content consistently. Start by choosing one platform like Facebook, Instagram, or LinkedIn, and post something new once a week.

Now let’s tackle the mystery of what to post. What is good content? Good content typically falls into three categories:

• It solves a problem

• It provides insight into your product, service, or industry

• It allows people to get to know you and how you do business

You might be thinking that none of those posts is leading a customer to call you. You’re right. They may not reach out today. But if you offer a great piece of advice or insight into your business, you’ve created a small amount of trust. And who do we buy from? People we know, like, and trust.

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